The use of the Internet has increased more than 11 times in the last 7 years and the rate of household connectivity has also increased with the boom in the information technology. It is a crazy, wonderful, informative and bizarre place to be, and the whole world seems to think so. We do, too! Here are 5 surefire ways to ensure you get more orders by making the most of the wondrous place we call, ‘The Internet’ –
Tip #1: Go Digital
It’s Where Your Customers Are. It’s where everyone is, in one place. Your customers appreciate when you go out of your way to serve them great food—and perhaps more importantly—make their chaotic lives easier in the process. When you show your commitment to this cause by facilitating better ways to interact through the technology we’ve all come to know and expect, you’ll earn more Customer Points. It’s true and proven. Part of it is the convenience; the other part has a lot to do with being connected with your customer in ways that having your own restaurant online ordering service can facilitate.
We, at RestoLabs, build an interactive website for you in just 10 days. Even if you already have a working website, we seamlessly integrate our online ordering system, replete with customized facets to of your choosing, into it.
Tip #2: Stay current
Keep your head in the game with current statistics, trends, facts and figures that can help you analyze your restaurant marketing plan. Be it the location, positioning of your restaurant, the waiters’ outfits or advertising gimmicks, all of these and more need to be current. Paying attention to pop culture is a good way to do this.
If you want to understand “the modern zeitgeist” and what people are thinking, you have to follow pop culture, says entrepreneur David Brown. “Memes are little pockets of pop culture that show what we are thinking at that moment,” he says. Enlist local food bloggers as well. Ask local food bloggers to review your restaurant in return for a free meal. This will serve to generate a good amount of traction.
Tip #3: Get a social media presence
Facebook/ Instagram/ Youtube advertising is extremely powerful.
This is primarily due to its ability to target people very precisely, based on demographics and interests. People put a huge amount of information up on their Facebook profiles, especially about their interests and let’s face it, food is right up there among peoples’ top interests right next to baby photos, politics and health.
Instagram is today’s hottest social media platform. Instagram’s popularity across generations makes it an ideal tool for business when used strategically across many departments – marketing, PR, sales, customer support, etc. “Now associated with Facebook, Instagram acts as an image sharing portal, one which many choose to make use of on a daily basis. When one goes to check a profile on the site, they often look at the number of likes for that profile before examining the photos.
Tip #4: Run contests
This is a great way to reward social media fans, grow your fan base, bring in more customers, and promote loyalty. Give customers a chance to snag exciting offers or a prize and you’ll give them another reason to come back again.
Create and implement a customer loyalty program. Send out e-newsletters to those who sign up to be in the program, highlighting exclusive deals. Promote your loyalty program offline and online.
Tip #5: Be Adventurous
Don’t be afraid of that big, established commercial-looking competitor that has more likes on Facebook or a bigger fan base like the legendary scuffle between Fox Bookstore and Meg Ryan’s tiny one in the movie You’ve Got Mail. Instead, you can even partner with them! For example, the Bandra fast food joint Between Breads recently partnered with Small Fry Co. to come up with an all-new, innovative #FriendsofBB collaboration for 10 days, with Chef Bhakti Mehta of The Little Food Co. These kind of ventures not only arouse interest and excitement but also benefits both parties in terms of exposure and marketing.
So, go out and make the Internet your playground!